Everything the industry thought it knew about movie trailers has been upended by Spider-Man: Brand New Day. The trailer for Tom Holland’s fourth MCU Spider-Man outing became the first in history to reach one billion views when it crossed that threshold just four days after its March 17 release. WaveMetrix confirmed 1.1 billion views by Tuesday in what represents the single greatest trailer debut in the history of film.
The record-breaking began immediately. Brand New Day’s trailer generated 718.6 million views in its first 24 hours, more than doubling Deadpool & Wolverine’s previous record of 365 million from February 2024. Spider-Man: No Way Home’s 355.5 million views and Grand Theft Auto VI’s 475 million were each surpassed with remarkable ease. Every prior benchmark not only fell — it was entirely recontextualized by the scale of Brand New Day’s performance.
The momentum behind Brand New Day’s trailer reflects years of investment from audiences who have followed Peter Parker’s journey from Homecoming through No Way Home. The emotional story that Brand New Day’s trailer promised — of a forgotten, heartbroken hero — did not just attract Marvel fans. It attracted anyone who had ever felt invisible. That universality is what turned record-breaking into history-making.
Brand New Day continues from No Way Home’s $1.9 billion box office run and opens July 31. Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, the film stars Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. It is the fourth MCU Spider-Man film from Sony and a key installment in Phase Six.
The trailer shows Peter Parker living unseen and uncelebrated for four years in a world that no longer carries any memory of him. Even MJ and Ned Leeds have moved on, unaware he exists. When a new threat emerges and he turns to Bruce Banner for guidance, we see the first hints of the hero Peter must become. Fans responded in droves, flooding the internet with reactions and viral alternate titles, including “Spider-Man: Far from Okay.”